RASC National Office: Job Posting - Sales and Marketing Coordinator

Sales and Marketing Coordinator

Job Priority: The overall objective is to increase publication and merchandise sales, membership fees, advertising revenue, and fundraising income through effective marketing, promotion, and increasing awareness of the Royal Astronomical Society of Canada (RASC) and astronomy.

Reports to: Executive Director, Fundraising Consultant

Liaises with: Outreach Coordinator, Membership Coordinator, SkyNews Editor in Chief, Director of Finance, RASC Editorial Board

Duties and Responsibilities

1. Publication Sales

Observers Handbook, SkyNews, Journal and other titles

• Serve as Staff liaison to RASC Editorial Board
• Determine current inventory, cost, retail pricing, sales and return on investment
• Identify strategies to strengthen and increase publication sales from the existing customer base.
• Identify new markets: individuals, institutions, astronomy and science organizations in Canada and the US.
• Develop and implement promotional strategies to existing customers and new markets.
• Fulfill orders as required, internally and via shipping partners as appropriate.
• Track and report sales and outcomes.
• Identify new titles to carry or publish.

2. Merchandise Sales

Astronomy educational resources, equipment, branded clothing and accessories

• Determine current inventory, cost, retail pricing, sales and return on investment
• Identify strategies to strengthen and increase merchandise sales from the existing customer base.
• Identify new markets: individuals, institutions, astronomy and science organizations in Canada and the US.
• Develop and implement promotional strategies to existing customers and new markets
• Fulfill orders as required, internally and via shipping partners as appropriate.
• Track and report sales and outcomes.
• Source new products to buy or develop in partnership with RASC Education and Outreach staff and volunteers.

3. Advertising and Promotion

• Determine and assess current publication and merchandise advertising income.
• Identify strategies to strengthen and increase current advertising revenue.
• Identify new sources of print and online advertising revenue including developing a sponsorship program (in concert with Fundraising staff)
• Maintain and grow relationships with current advertisers in SkyNews Magazine.
• Cultivate new advertisers for SkyNews Magazine, SkyNews website and SkyNews newsletter.
• Explore marketing and promotional opportunities and partnerships to increase brand awareness and revenue
• Develop advertising and promotional strategies and materials to support membership and fundraising campaigns including developing an annual astronomy events and activities plan to feature in marketing and sales strategies.
• Develop and maintain an annual RASC marketing and promotions calendar including key astronomical events, Society events, publication deadlines, and other key dates, and promote use of this calendar in the planning of Society events, promotional strategies, fundraising and membership campaigns, and other communications offerings.
• Oversee the organization’s social media planning and posts.

4. Other Duties as Required

Qualifications and Characteristics

• Ability to meet targets
• Strong attention to detail
• Strong written and verbal communications skills
• Enthusiasm (we’re working in one of the coolest industries in the world — and out of it!)
• Demonstrated ability to work independently and as a member of a team
• Proven planning and organizational skills in a deadline-driven environment
• A passion for science in general and astronomy in particular would be considered an asset

Education and Experience
• Minimum three years of experience in sales
• Bachelor’s Degree or Equivalent with a background in sales and marketing
• Skill with creating content for social media platforms (e.g. Twitter, Facebook, Instagram, Websites)
• Familiarity with Google G-Suite an asset
• Experience working in a small team, and with a non-profit or a charity an asset
• Sales experience in publishing and/or in travel industry considered an asset

About the Royal Astronomical Society of Canada and SkyNews

Founded in 1868, The Royal Astronomical Society of Canada (RASC) is Canada’s leading amateur astronomy organization, bringing together nearly 5,000 enthusiastic amateurs, educators and professionals. Our mission is to enhance understanding of and inspire curiosity about the Universe, through public outreach, education, and support for astronomical research. Our office is made up of a small team of permanent staff that assist 30 smaller volunteer-run centres across the country in achieving our mission.

SkyNews is Canada’s leading source of authoritative and engaging print and digital content about the universe and our place in it. As the media arm of the Royal Astronomical Society of Canada (RASC), SkyNews is uniquely qualified to serve the country’s growing community of active observers by: inspiring curiosity about the night sky; providing the latest news and authoritative insights on celestial events; offering expert how-to observing advice; delivering trusted guidance on observing gear; and promoting unique experience-based opportunities through community events, star parties and travel. Through its six annual magazines and digital offerings, SkyNews is the ultimate Canadian source on the fascinating past, present and future of astronomy.

Our Vision

To be Canada's premier organization of amateur and professional astronomers, promoting Astronomy to all.

Our Mission

To enhance understanding of and inspire curiosity about the Universe, through public outreach, education, and support for astronomical research.

Our Values

• Sharing knowledge and experience
• Collaboration and fellowship
• Enrichment of our community through diversity
• Discovery through the scientific method

RASC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We want to thank all applicants for their interest; however, only those selected for an interview will be contacted.

Reference ID: Sales and Marketing Coordinator

Application deadline: 2021-02-05

Expected start date: 2021-02-15

Job Types: Full-time, Permanent

Salary: $40,000.00-$45,000.00 per year

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• Work from home

Schedule:

• Monday to Friday

COVID-19 considerations:

The RASC office is temporarily closed to the public. Individual staff members visit the office, once weekly to carry out tasks that must be completed in person (e.g., shipping packages, signing cheques). Otherwise all work is being done remotely.

Experience:

• Sales and Marketing: 3 years (Required)

Work remotely:

• Yes

COVID-19 precaution(s):
• Remote interview process
• Personal protective equipment provided or required
• Virtual meetings
• Sanitizing, disinfecting, or cleaning procedures in place

For more information and to apply, please refer to the Indeed job posting.